The White House's unprecedented use of 'unprecedented'

Perhaps it was a sign when President Barack Obama sat down in January to record his first weekly address and announced: “We begin this year and this administration in the midst of an unprecedented crisis that calls for unprecedented action."

What has followed is declaration after declaration of “unprecedented” milestones. Some of them are legitimate firsts, like the president’s online town hall at the White House in May.

The White House’s announcement of its unprecedented — “a first by an American president visiting China” — town hall meeting with students in Beijing, for instance, drew a collective eye roll in certain circles back home, namely among former aides to President George W. Bush, who had already been grumbling about Obama’s carefree application of “unprecedented.”

The White House’s characterization of Obama’s Beijing town hall mirrored the description staff gave Obama’s address to students on the first day of school, which the Education Department called “historic.” Yet President George H.W. Bush delivered an address to students, as did President Ronald Reagan. Maybe it was the streaming online video of Obama’s speech to students that was unprecedented?