THE VMAS RATING SKY ROCKETED THANKS TO MR.WEST

Via MTV's Press Release:

* The 2009 Video Music Awards was watched by over 26.9 million viewers on MTV, MTV2 and VH1 on Sunday night. This is up +17% from the 23 million who tuned in to MTV/MTV2 last year.
* Airing on MTV, MTV2 and VH1, the 2009 VMAs averaged over 11 million total viewers. This is up +21% from MTV and MTV2’s coverage in 2008 (9.1 million) and the largest VMA audience since 2002.
* On MTV, The 2009 VMAs averaged just under 9 million total viewers, the largest audience since the 2004 awards. Up +6% year to year (8.97 million vs. 8.43 million).
* On MTV2, The 2009 VMAs averaged 749,000 total viewers, up +11% year to year (749,000 vs. 674,000).
* Among P12-34, The 2009 VMAs on MTV, MTV2 and VH1 averaged 7.2 million P12-34 viewers. This is up +16% from MTV and MTV2’s coverage in 2008 (7.2 million vs. 6.2 million).
* On MTV, The 2009 VMAs delivered a 7.5 P12-34 coverage rating, its strongest rating since the 2005 VMAs.
* The 2009 VMAs is the #1 show on cable this year among P12-34.
* On VH1, The 2009 VMAs averaged 1.3 million total viewers, improving its time period by +21%. Among P12-34, VH1 averaged a 1.03 rating, up 8% in its time period.

Source: Nielsen. Live+SD Coverage ratings/000s. Time period improvement = vs. QTD average. Cable rank = 000s. Watched = reach, 1+ minute qualifier.
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